Whether it’s writing for an e-mail, website content, brochure or marketing literature, copywriting is a critical part of the process. If your copy isn’t written well, it can have a significant impact on your brand’s reputation.
Finding a good English copywriter in Thailand is challenging.
English is the language of business
English is one of the world’s most widely spoken languages, and it’s an essential skill for business professionals who want to thrive in the international marketplace. It also plays a key role as a lingua franca, enabling companies to communicate effectively across different cultures and countries.
Many multinational businesses are now mandating English as their corporate language. Airbus, Daimler-Chrysler, SAP, Nokia and Samsung have all made it their official corporate language to ensure they can operate efficiently in a global context.
It’s a policy that can be difficult to implement, especially for employees who feel threatened by the change and don’t want to sacrifice their own personal linguistic capabilities. But a company that’s serious about globalization will be prepared to make the change and communicate its importance relentlessly.
Ultimately, it’s important for Thai business organizations to adopt new working structures and practices that will allow them to compete successfully in the global market. Moreover, many of them are seeking collaborations and mergers with outside entities in order to boost their competitiveness.
It’s the language of communication
In Thailand, English is a language of communication and it is used throughout the country. The language is particularly important for businesses that want to perform better in the global market place and also for employees who seek professional advancement.
A significant number of Thais have a good grasp of English, and some are even fluent. However, these individuals are a small fraction of the population overall.
This is in part due to economics. While the majority of Thais live in urban areas and tourist destinations, many rural people have little or no access to foreign language education.
This makes it more difficult for them to learn other languages, especially English. Additionally, most Thai schools lack a clear focus on teaching other languages and their approach is sub-standard and rote learning. This is a recipe for low proficiency in both oral and written English.
It’s the language of marketing
With its burgeoning mobile commerce economy, Thailand is the perfect place for companies that want to compete on a global scale. This is particularly true in the automotive, tourism, technology and innovation sectors.
Despite this, English still remains an important language for businesses in Thailand and is a vital part of any successful business plan. Not only does it allow companies to communicate with their Thai partners and customers in a more effective way, but it also serves as an excellent tool for marketing and sales initiatives.
The most important thing to remember when localizing content is to ensure the message you’re trying to convey is clear, concise and relevant to the target audience. This can be done by incorporating the right tone and phrasing in your copy, while taking into account the cultural context. The best way to do this is to choose an experienced localized content provider that offers a wide range of services.
It’s the language of diplomacy
English is the most spoken language in the world, with over 400 million native speakers and a billion other people who speak it as a second language. It’s a major international lingua franca and is used in business, media, science, tourism, higher education and diplomacy.
It’s also the primary language of many nations around the globe including the United Kingdom, Ireland, Canada, Australia and New Zealand. It’s a member of the Indo-European family of languages and is derived from Old Germanic.
As a result, it has a long history in Asia, with several countries adopting it as their official language over the years. However, the way in which Southeast Asian states use and embrace it has varied greatly over time.
During the early stages of modernization, many Southeast Asian countries adopted Western languages as part of a process that sought to replace colonial languages with their own. But as globalization and economic integration took hold, the role of English in those countries became a point of tension.